SEO Specialist
SEO Portfolio G. K. Hunter
SEO Strategy
Be unique. Build an SEO strategy that learns from your competitors, but goes beyond by creating data-centered tactics that are true to your message.
SEO Audits
Find the errors, celebrate what’s working, and revolutionize your platforms and processes. Are your platforms working for you? How do we maximize and optimize your returns?
SEO Content Creation
Case Study:
Dr. Hollywood Website Migration
How “Dr. Hollywood” Recovered From a Botched Website Migration and Achieved 6,567% Growth.
The Challenge – A prestigious medical practice, nicknamed Dr. Hollywood, had been a top name in its field for over 25 years. Despite its reputation and a domain authority of 40, the practice was struggling online. After a botched website migration by a previous agency, the site lost 75% of its traffic. Monthly website bookings dwindled to just 20 appointments, leaving the digital presence far behind the practice’s real-world reputation.
The Intervention –
When I stepped in, the mission was clear: rebuild, recover, and scale.
I personally wrote over 100 blogs while doing:
🔄 Full Website Migration to WordPress – Recovered lost content and rebuilt a “super site” using Elementor, drawing from the last four versions of the website via the Wayback Machine.
🔗 Exhaustive 301 Redirect Campaign – Researched aged URLs and reinstated them with a clean SEO architecture, organized into content pillars targeting high-value subniches.
⚙️ Technical & Plugin Optimization – Enhanced site security against bot attacks, improved photo compression, boosted speed, and implemented structured data/schema for SEO.
📊 Comprehensive Audits – Conducted post-migration audits, competitor analysis, and fine-tuned local SEO strategies.
🗺️ Local SEO Domination – Optimized for Google Maps visibility, targeting multiple high-intent keywords.
The SEO Results (20 Months Later)
📈 Traffic Growth: From 1,500 visits/month to 100,000+ visits/month — a 6,567% increase.
🏥 Appointment Requests: From ~20/month to 200+ per month — a 900%+ increase.
👩⚕️ Business Impact: The practice hired an additional physician to handle patient overflow, as the lead doctor’s wait-list stretched to two months.
🔝 SEO Wins: Outranked industry giants like WebMD, Cleveland Clinic, and NIH for several long-tail keywords. Frequently secured Top 2 spots on Google Maps for multiple search terms.
The most important stat to remember from this SEO overhaul and successful website migration is that the new web traffic is the increase in conversion of actual appointment bookings by 900%. Going from 20 monthly appointments from the website to between 240-250 appointments per month empowered the practice to hire another physician to expand the practice revenue.
$1.1 Million Annual Revenue increased in 2024.
