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Digital marketing for doctors

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Optimize your website, correct mistakes, and repair Google/Bing penalties

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Develop a comprehensive SEO plan based on your marketing goals and branding.

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Digital marketing for doctors focuses on expanding your online presence to get new patients. The top 5 Digital Marketing tactics for doctors are:

  1. SEO Content Marketing (Getting your website found on Google/Bing/Alexa)
  2. Social Media Marketing
  3. YouTube Content Creation 
  4. Online Reviews
  5. HIPAA Compliant Email Marketing

Print advertising is dead. The problem is that digital marketing expanded so quickly that most digital marketing agencies don’t have enough qualified staff to get you maximal results. Most digital marketers are great on the sales pitch and negligent on fulfilling their promises. Medical providers are too busy to learn marketing on top of seeing their patient base, so they wouldn’t know if their current marketing efforts were falling short until they’ve already invested $10,000-$20,000 with very little ROI. Today, I’ll share 8 proven digital marketing strategies for acquiring new patients that actually work.

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Digital Marketing for Doctors: 8 Strategies for New Patient Acquisition

  • Enhancing Local Online Presence Through Website Optimization 

Search Engine Optimization (SEO) is the process of enhancing how your website communicates with the search engine AI’s that choose the top ranking sites on Google, Bing, and ALexa. Optimizing a medical website to appear in local search results, such as on Google Maps, significantly aids in attracting nearby patients. 

Incorporating regional keywords into your domain name, creating an easily navigable and appealing website interface, encouraging patient reviews, and using structured data markup are effective steps towards this goal. While expert services can offer advanced optimization, self-implemented basic changes can still have a meaningful impact on local visibility. It all begins by getting a website audit to check for website errors and opportunities to update your website. Just giving your website a tune-up will enhance your rankings against your competitors on local searches.

  • SEO Content Writing for Elevated Search Visibility

Improving old website content to rank higher in search engine results can drive more traffic to a healthcare provider’s site. Refreshing outdated content with current, relevant information, optimizing for target keywords, and ensuring that all content reflects the latest in medical advice and services can boost a doctor’s online discoverability and demonstrate ongoing commitment to patient education. A good investment is to employ SEO content writing services to update your current services pages. An SEO writer can also offer SEO Blog Writing services that will engage new patients on relevant topics they’re already searching on Google. 

  • Showcasing Bedside Manner Through Video Marketing on YouTube

Patients build trust with a new physician by reading their content and seeing how they talk to their patients on YouTube videos. Video content on platforms such as YouTube can provide a glimpse into a healthcare provider’s personality and approach to patient care. Through videos, healthcare professionals can convey their bedside manner, explain procedures, or share insights into overall wellness, creating a relatable and comforting presence that can attract new patients.

Starting a YouTube channel, or reviving a dusty channel, can bring extra opportunities to appear in the Google and Bing Search results under the “Video” tab. More patients expect to see a video now0a-days before they will see a doctor face to face in the office. 

  • Email Marketing for Doctors

HIPAA compliant email marketing for doctors is one of the digital marketing efforts that has the highest return on investment. Patients on your listserv have already seen you in person or they have seen your content (videos and blogs) on your website. Email communications remain a touchstone in nurturing patient relationships, however most marketing agencies are not experienced with HIPAA compliant email marketing. An experience digital marketing knows when they need an additional signed release from their patients and when health tips, equipment upgrades, and annual check up reminders fall under the exceptions. 

As a former research at Memorial Sloan Kettering Cancer Center and at Cornell University, I understand the line between HIPAA compliant content and a HIPAA violation. Be sure to read about HIPAA Compliant Email Marketing for the latest rulings. Connect with G. K. Hunter by booking a free 15 minute consultation.

  • Creating Trust with SEO Blog Content

SEO blogging about health issues and medical procedures offers dual benefits: educating current and potential patients and enhancing SEO. By addressing common health questions and providing insight into available treatments, healthcare providers can establish themselves as trusted resources in their medical fields and improve their online search rankings.

  • Establishing Expertise Through an eBook

Writing an eBook on a relevant healthcare topic can bolster a doctor’s credibility and visibility. An informative and well-researched eBook can also improve a website’s search ranking as it helps to position the provider as an authority in their field, attracting both patient interest and professional recognition.

  • Encouraging Online Reviews with QR Codes

Placing QR codes in visible areas within a medical office can prompt patients to leave online reviews effortlessly. Since reviews are a significant factor in a potential patient’s decision-making process, making it simple for satisfied patients to share their experiences can greatly enhance a medical practice’s reputation.

  • Amplifying Blog Reach Through Social Media Channels

Sharing blog content across social media platforms can significantly increase website traffic and patient awareness of a healthcare provider’s services. By leveraging networks like Facebook, Instagram, Twitter, and others to disseminate informative blog posts, a medical practice can engage a broader audience and drive more visits to their website.

Digital Marketing that Speaks to your Strengths

Data indicates that a vast majority—90%—of people consult online evaluations before deciding on a service provider. So your online reputation, your brand uniqueness, and speaking to your target audience are essential for standing out online. Positive reviews in particular are crucial as they effectively promote the credibility and trustworthiness of a medical practice.

Key SEO Tactics for Effective Online Presence:

  • Manage Reputation: Regularly collect and respond to patient reviews on platforms like Google and Facebook.
  • Highlight Unique Services: Clearly communicate any unique services or benefits that set the practice apart from competitors.
  • Targeted Campaigns: Design marketing campaigns that address patient concerns about costs and healthcare value.

By focusing on these areas through digital marketing strategies, healthcare providers can not only enhance their visibility but also build trust and rapport with potential patients, which is indispensable in today’s digital-first world.

Other Digital Marketing for Doctors Strategies

Effective Digital Promotion Strategies for Healthcare Services

  • Optimize for Search Engines: Implementing SEO tactics, like using relevant keywords and creating quality content, helps healthcare websites rank higher in search results.
  • Use Pay-Per-Click (PPC) Advertising: Paid search campaigns can target prospective patients actively searching for healthcare services, although the return on investment (ROI) is normally much lower than content marketing.
  • Content Marketing: Share valuable health tips and information through blogs and articles to engage the audience.

Maximizing Social Media for Medical Professionals

  • Create Informative Profiles: Detail services, office hours, and contact information.
  • Engage with the Community: Regularly post health tips, news, and respond to comments.
  • Share Patient Testimonials: With consent, share success stories to build trust.

Benefits of Hiring a Marketing Agency Specialized in Healthcare

  • Expertise in Medical Marketing: Agencies possess the know-how to navigate the complex healthcare marketing landscape.
  • Time Efficiency: Doctors can focus on patient care instead of marketing efforts.
  • Tailored Strategies: Professionals develop bespoke plans to meet specific practice goals.

Growth Impact of Digital Marketing for Physicians

  • Increased Visibility: Digital marketing exposes practices to a wider audience.
  • Patient Education: Online content can inform and attract new patients.
  • Reputation Management: Active online presence can improve the perception of a practice.

Best Practices for Targeting Doctors’ Offices and Healthcare Entities

  • Understand the Audience: Tailor the message to healthcare professionals’ specific needs.
  • Provide Value: Educate with the latest industry trends and insights.
  • Build Relationships: Engage in meaningful dialogue and networking.

Ethical Digital Marketing Approaches for Physicians

  • Maintain Patient Privacy: Carefully manage and protect patient information online.
  • Truthful Advertising: Ensure all marketing content is accurate and verifiable.
  • Follow Regulations: Adhere to medical marketing rules and guidelines set by government bodies.

Connect with G. K. Hunter by booking a free 15 minute consultation.

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    G. K. Hunter

    G. K. Hunter

    SEO Consultant & SEO Content Creator

    Written by G. K. Hunter, an SEO Content creator who directed the PBS Documentary “Sakura & Pearls; Healing from WWII”, authored the book of “Healing Our Bloodlines”, and top ranked blogger on Google. His work has been featured on PBS, NPR, and Business Insider.

     

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