SEO Marketing Services

Search Engine Optimization Services For Digital Marketing

Let’s be honest – 95% of digital marketing agencies are worthless. They come on strong with their sales pitch and deliver very few results. 

The problem today with most digital marketing services is that they put all their effort into crafting fancy graphics and snappy sales pitches without first getting on top of the search engine results. What’s the point of crafting compelling sales pitches if they never get read? Most small and medium sized business have just gotten used to marketing agencies that talk a good game, but they never actually deliver on results. Business without SEO suffer from reduced online visiability, which leads to declining revenue.

The Solution?

Get Found on Google, Bing, and Alexa with SEO Marketing Services that actually deliver. See the results of an actual client, Dr. Hollywood who saw a 500% rise in online appointment bookings in just 7 months.

Let me explain why combining SEO services with your digital marketing efforts has become essential for your company’s success in the Digital Age.

What are SEO Marketing Services?

SEO Marketing Services combine SEO tactics with the finest copywriting to recruit new clients and customers. I get your brand on top of the Google/Bing/Alexa search listings using SEO and then I write engaging content that converts new visitors into your next clients. It’s all about my special sauce that gets you noticed ahead of your competitors. Successful digital marketing efforts must include a solid SEO foundation.

My approach focuses around your unique gifts. Your gifts are what separate you from your competitors and they deserve to be noticed. I make sure that your talents are communicated clearly to potential clients so that they choose you!  Just imagine an article that communicates what makes you special showing up on the top of Google Maps and Bing’s search results.

Why is SEO the #1 form of digital marketing services?

Simple. Google is the #1 visited website in the world. According to Semrush, Google gets a whopping 170 Billion visitors every month!  Let’s compare that to social media visits:

Facebook -18 Billion

Instagram – 8 Billion

Tik Tok – 3.6 Billion

Google – 170 Billion

The three biggest social media websites have a combined web traffic of 29.6 Billion visits per month compared to 170 Billion to Google’s search engine alone! So many look to social media to be their pipeline to new clients and sales. They invest thousands of dollars into Facebook and Instagram ads with so little to show for it. But why focus your digital marketing efforts on the websites that came in 5th, 8th, and 10th place when you can be the king/queen on the #1 website Google?

Google gets 5x’s the amount of traffic as the most popular social media sites combined and 9x’s as much traffic as Facebook’s website. Simple math tells us that SEO has the potential to bring more new visitors to your website than any other service. Plus, social media websites are designed to keep people on their platform by punishing links to your website by showing your posts to less people. Why? Social media companies want people to stay on their website, not yours, so that they can sell their advertisements. Google, Bing, and Alexa send new clients and customers directly to your website where they can click a button that books an appointment or sells your product. SEO is clean and effective.

I challenge you to see how SEO can transform your business in just a matter of months. SEO supercharges your marketing efforts so that they actually get results. Digital Marketing without SEO services is a waste of time and money. But most marketers won’t tell you this because it would hurt their income if they admitted that they don’t really know how to do SEO. Most just say “SEO” it as a catch phrase without actually putting in the time to learn the art. My SEO services get you found, no matter how small your business may be.

My SEO Services include:

• SEO Website Audit and Competitor Analysis
• SEO Consultations for Website Migrations and Keyword Expansion
• Organic SEO Services – Dominate Google Rankings without Paid Ads
• WordPress SEO Services
• My SEO Packages

My Promise to My Clients

I pride myself on getting the little guy found. My promise to you is that I will find the back doors that will get you new pipelines of website visitors. My tactics work. Recently, one of my physician clients got the top spot on Google with my SEO blog, beating WebMD and Healthline. Only an SEO savant could take such a small practice and make them a real competitor against the online behemoths. But they aren’t a small practice anymore, because I filled their available spots with so many online appointment requests from Google. They are now actively hiring more doctors to expand their practice.

Here’s a look at a recent Semrush report showing my client’s growth from 1,000 monthly website visits to over 50,000 monthly clicks.

In just 7 months, their online bookings of patients went up over 500%.

I customize my approach based on your needs and your unique offerings. My clients include:

• Small Businesses
• Physicians in Private Practice
• Therapists in Private Practice
• Freelancers & Solopreneurs
• And many others…
  

Book a free 15 minute consultation with G. K. Hunter to find out how you too can reach the SEO stratosphere. Take the SEO Transformation Challenge today!

My other SEO Services Include:

• SEO Branding
  
• Healthcare SEO for Physicians, Therapists and Medical Companies
• SEO Content Writing Services
• Small Business SEO
• SEO Audits

Digital Marketing Challenges for Your Brand

Digital marketing is an ongoing effort to get new clients and customers. One SEO overhaul of you website can serve your company’s brand for years to come by keep you visible online. Additionally, SEO maintenance continues to grow your online presence by routinely auditing your website and making updates. Ongoing SEO will ensure your business is optimized for:

• Market Trends: Keeping pace with rapidly changing trends is critical.
• SEO Adaptability: Navigating frequent Google algorithm updates is essential. Large updates happend quarterly and small updates happen daily.
  
• Content Saturation: Standing out amidst a crowded digital space is essential.
  
• Brand Visibility: Maintaining and enhancing online presence requires ongoing support.

Comprehensive SEO Offerings

SEO is a term you may hear used offten, but it actually speaks to a whole suite of online tools that can make your website appear higher in the search engine results. Higher rankings means more website traffic. More website visitors means more potential customers and clients. This is how we increase your revenue. Allow me to dimistify some of the SEO tools that are in my toolbox.

Key Offerings of SEO Management

SEO encompasses a diverse set of strategies and techniques aimed at increasing a website’s visibility in search engine results. It involves various actions, from analyzing current keyword effectiveness to developing a robust strategy tailored to a site’s specific needs and the industry’s competitive landscape.

• Keyword Analysis and Strategy: SEO experts perform an in-depth review of current keyword performance, enrich this with a thoughtful selection of new terms, and craft a strategic approach designed to place the website ahead of its competitors.

• Authority through Link Building: Establishing a network of quality backlinks from reputable sources is crucial to improve search authority. SEO services prioritize link quality over quantity, forging connections with relevant websites that bolster a site’s credibility.

• Technical SEO Improvements: A fine-tuned back-end, including optimized page load speed, can dramatically improve a website’s search engine ranking. Technical SEO fixes pave the way for search engine crawlers and enhance the user experience.

• Local SEO and Visibility: With a substantial percentage of consumers searching for local businesses online, local SEO practices are critical. This includes optimizing Google Business Profile listings to connect with local customers effectively.

• On-Page SEO: Improving on-page elements, such as producing high-quality content, optimizing headlines and HTML tags, and using high-resolution images, can significantly increase a site’s online presence and organic traffic.

• Off-Page SEO: Off-page factors like social media engagement, influencer collaborations, and positive reviews contribute to brand reputation and online exposure. These elements work hand-in-hand with on-page efforts to present a cohesive SEO strategy.S

• E-Commerce SEO: Specialized SEO practices for platforms like Shopify include comprehensive audits, responsive web design, conversion optimization, and dedicated customer support to improve the online shopping experience.

• Optimizing for E-Marketplaces: Strategies for platforms like Amazon involve optimizing product listings and leveraging advertising solutions to ensure products reach and appeal to a vast audience ready to buy.

• Content Development: The creation of SEO-optimized content, whether through engaging blog posts or enhanced service and product pages, adds value to a website and is favored by search engines for its regular updates.

• Conversion Rate Optimization: Combining SEO with pay-per-click marketing strategies to assess and improve website efficiency and enhance the user journey on a site often leads to improved conversion rates and higher customer retention.

SEO Strategy – My Secret Sauce

SEO that will skyrocket your business on search engines begins by clarify what’s special about your brand. By focusing your marketing message around your unique offering, we then build SEO content around that message. SEO tactics ensure that you get that message to the top of the search listings so that new business comes to you instead of your comeptitors.

Key SEO Tactics:

• Competitive Analysis: Assessing competitors’ strategies is crucial for identifying opportunities and setting a benchmark for success.
• Technical Audit: A detailed site audit to unveil technical barriers that might impede search engine rankings.
• Goal Setting: Establishing clear SEO objectives is a cornerstone of strategic planning, guiding the focus of subsequent efforts.

Once the groundwork is laid, experts craft a strategic 3 month online marketing plan. This short-term roadmap is pivotal in pinpointing immediate priorities and can include:

• Content Optimization: Integrating selected keywords into content to improve relevance and rankings.
• Site Enhancement: Refining the website’s structure to ensure an intuitive user experience.
• Local Listings Management: Ensuring accuracy and consistency across online business listings.

SEO Performance Tracking:

I love monthly reports because I get to show my clients all the incredible new develops that are happening on their website. (chart here)

My Monthly Reporting includes:

• Website Visits and How Potential Clients are Visiting your Website
• Which webpages are scoring top spots on Google and Bing
• Referral Sources like social media channels, search engines, and directories
• Number of appointments booked
• Competitor Stats

This data reporting is not only juicy celebration sessions, but it also allows us to finetune our strategy by seeing what’s working for you and what’s working for your competitors.

Frequently Asked Questions about SEO Marketing Services

How Much Should I pay for SEO Services?

Intermediate level SEO’s charge between $100-$250 USD per hour in the US. Expert level SEO provide much faster and comprehensive results, with the average cost being between $250-$500 USD depending on their proven track record and scope of project. Overseas SEO’s typically range between $15-$80 USD per hour, however providing access to your website to a country outside of North America’s jurisdiction means there is no real legal means to recover your website if the SEO doesn’t abide by SEO code of ethics. Average monthly cost for SEO website maintenance for a medium sized site of about 100 pages is approximately $3000/month. Small SEO website maintenance typically cost $1500.month. SEO website maintenance for large websites of 200 pages or more range between $5000-$15000 based on complexity of the site and the amount of content created on an ongoing basis. Professional SEO audits are a one-time cost between $500-$1000 for small and medium sized websites. Larger websites require a customized quote.

Comprehensive SEO Services Checklist

A thorough SEO service package typically includes the following components:

• Keyword Research: Identifying and targeting relevant search terms.
• On-Page Optimization: Improving elements on a website to rank better.
• Content Creation: Producing high-quality content that targets keywords.
• Link Building: Acquiring valuable backlinks from reputable sources.
• Technical SEO: Enhancing a website’s technical aspects to aid indexing and crawling.
• Analytics and Reporting: Monitoring progress and adjusting strategies accordingly.

What is SEO?

SEO, or “Search Engine Optimization,” is a methodology employed to enhance a brand’s digital footprint across the web. By optimizing a company’s website and its digital content, it’s more likely to appear on the first page of search engine results. This optimizes online visibility, ensuring potential customers find the company more quickly. The cornerstone of SEO is to elevate a website’s standing in organic search listings.

Understanding the Mechanics of SEO

Search engine optimization (SEO) involves refining your website to appeal to search engines such as Google and Bing. This ensures that the site’s content is easily interpreted during search engine crawls, thereby improving its visibility.

• Content Understanding: Search engines inspect and evaluate the site’s content to glean what topics your website covers.
• Organic Traffic Enhancement: SEO aims to boost both the amount and quality of traffic to your site naturally, without paid advertisements.
• Authority Building: A solid SEO approach positions your website as a credible source, leading to search engines directing more users your way.

By adhering to these SEO best practices, websites can achieve better rankings in search results and draw in visitors with genuine interest in their offerings.

Tailoring SEO for Different Search Engines

• Google Dominance: A primary focus on Google’s SEO guidelines is advisable due to its vast user base. Bing is also important as it serves Alexa and DuckDuckGo.
  
• Organic Traffic: Google claims the lion’s share, influencing rank impact significantly.
• Search Engine Nuances: Despite variances among engines, Google’s optimization often aligns with others.

SEO Campaign Investment

Engaging a proficient SEO company or specialist is essential for a successful digital strategy, and should be factored into the marketing budget. Costs vary with project requirements, tailored to specific business goals. Expect to see professional SEO services bill at an average of:

• Hourly Rate: Between $250-$500 depending on the scope of the campaign and the proven track record of the SEO.
  

Keep in mind this rate fluctuates based on the complexity of the tasks involved and location.

DIY SEO – CAN I DO SEO MYSELF?

Absolutely, one can implement their own SEO strategies by acquiring the necessary skills and a willingness to learn through practice. However, SEO demands considerable time and attention to detail with a focus on both technical aspects and on-page elements. To effectively maintain and improve a website’s optimization, staying informed about ongoing changes in search engine algorithms is crucial. Keep in mind that SEO is time consuming and an experienced SEO will save you time (and money) in the long run because they generate new revenue in a matter of months. A high quality SEO is worth their weight in gold.

• Technical SEO: Ensures search engines can crawl and index a site effectively.
• On-page SEO: Involves optimizing individual web pages for relevant content and keywords.

Maintain vigilance on search engine updates to sustain site relevance.

WHAT AFFECTS YOUR SEO RANKING?

Optimizing your website for better search engine rankings involves multiple elements. Here are some key factors:

• Site Speed: A swift loading website enhances user experience and reduces bounce rate. Anticipating the forthcoming Google Core Web Vitals update, it’s crucial to improve loading times.

• Keyword Strategy: Selecting the appropriate keywords is crucial for aligning with what your target audience is searching for, ensuring your website is visible under relevant queries.

• Quality of Content: Delivering high-quality content engages visitors, encouraging them to spend more time on your website. Prolonged engagement can lead to improved search engine rankings.

WILL BLOGGING HELP SEO?

• Content Relevance: Search engines prioritize content that effectively answers users’ queries.
• Authority: Quality, in-depth blog posts establish a site as a knowledgeable source.
• On-Page Optimization: Proper use of SEO strategies enhances blog visibility.

Blogging, when executed with a focus on search engine optimization, has the potential to amplify a site’s SEO efficacy. It’s essential for content to be not only rich in quality but also crafted with the aim of addressing key industry questions, thereby positioning the site as a thought leader. Integrating on-page SEO techniques ensures that search engines can more readily discover and index the blog content.

Is Organic Search Optimization Superior to Paid Ads?

Search Engine Optimization (SEO) and Pay-Per-Click (PPC) strategies are pivotal in promoting websites and affirming a brand’s credibility within its field. SEO provides more value for your investment over time compared to PPC. SEO is not without cost or effort, requiring sustained resources to effectively implement, yet it promises significant, enduring benefits. Ordinarily, utilizing both SEO and PPC in harmony tends to yield the most advantageous outcomes.

• Investment Return: SEO generally offers better long-term ROI.
• Cost: Both SEO and PPC require investment, but impacts of SEO last longer.
• Strategy Integration: Combining SEO with PPC often leads to optimal performance.

HOW LONG DOES SEO TAKE?

Timeframe for Initial SEO Outcomes:

• Initial Results: 4 to 6 months
• Transformational Results: 12-18 months
• Full Achievement of Goals: Varies based on tactics and objectives

Factors Influencing Duration:

• Goals
• Campaign strategies
• Google and Bing algorithm updates: Search engine optimization progress is not instant; it unfolds over months as strategies take effect because search engines have put in certain guardrails to prevent abuse of search engine results. An expert SEO will be able to work within the rules of Google and Bing to quickly advance your website in the rankings in about 6 months.